Avery Labels by Shape
Find your perfect shape.
At Avery, we offer a broad range of different-shaped labels, including our best-selling rectangles, squares, ovals, circles, and more!
Choosing the right label shape comes down to your application. Round labels suit jars, cosmetics and candles; oval works for wine and gourmet products; square fits kitchen, pantry and storage; lid-seal labels add tamper-evidence to food and cosmetic packaging; rectangle handles detailed product information and shipping.
All shapes are available in materials to match the job, including TrueBlock for complete coverage that blocks out whatever's underneath, and QuickPEEL for fast, clean application. Choose inkjet- or laser-compatible options for everyday and business printing.
Are you ready to transform your product packaging from ordinary to extraordinary!
Which Shape Will You Choose?
Design & Print
Free Design Tool & Templates
Personalise our templates, or upload your design created in Canva and other popular apps.
Use our free barcode generator to create unique barcodes and QR codes without additional apps.
Easily import contact info from excel spreadsheets and other data for simple variable data printing.
Contact our Australian customer service team on 1800 644 353
Why Choose Avery?
Frequently Asked Questions
How Do I Choose the Right Label Shape for My Product?
When it comes to choosing labels, the shape of the label significantly impacts the final look and feel of your product or project. This is particularly true for products. Your product’s label tells a story about your brand before a customer even tries your product.
Here are some key factors to consider when shopping for labels by shape for your product:
Product packaging: The label should complement the shape and size of your product's packaging, fitting neatly and securely on the surface.
Brand identity: Think about your brand's personality. Is it fun and playful or sophisticated and luxurious? The shape of your label can communicate this. For instance, circle labels can convey a playful feel, while oval labels usually suggest elegance.
Market and audience: Who are you selling to? Creative audiences might be drawn to more unique shapes like hearts or stars, while a professional audience may prefer traditional shapes like rectangles or ovals.
Label content: What information needs to be on the label? A rectangular or square label works best for a lot of text or detailed graphics, while circles or ovals work for simpler designs or minimal text.
Does label shape affect printer compatibility?
No. All Avery shaped sheet labels are designed for standard home and office printers. Each product is specified as inkjet-compatible, laser-compatible, or both - check the individual product page before printing. Shape has no bearing on which printer you can use.
Which label shape is most popular, and why?
Rectangle and round are the most widely used. Rectangle gives the most room for text and detailed information, which suits product and shipping labels; round suits jars, candles, cosmetics and seals where a compact, clean look matters.
Can I get a custom shape?
Yes. Beyond the standard range, Avery WePrint offers custom-printed labels in shapes including round, square, oval, arched, heart, hexagon, lip-balm and lid-seal. You can order a bespoke size and have them professionally printed.
What custom shape labels does Avery offer?
Avery offers a wide range of custom shape labels to cater to all your labelling needs, whether for business, personal use, or educational purposes. Rectangle, round, square, oval, arched, hexagon, heart, lid-seal, CD/DVD, barrel and band, plus assorted novelty shapes such as stars.
What products or projects can you use these label shapes on?
A rectangle label is a classic choice that communicates professionalism and reliability. These labels provide ample space for detailed information and create a neat look that assures customers of the quality of your product. For kitchen and home organisation, use rectangle labels to organise food items, storage bins, and file folders.
With their clean lines and symmetry, square labels can offer a modern vibe. They’re excellent for showcasing bold logos or striking product images, such as on high-end candles, boutique coffee beans, or tech gadgets. The soft, rounded lines of oval labels give products a more refined feel. They’ll help your product exude sophistication and quality, for example, on wine bottles, perfumes, or gourmet chocolates.
Avery’s round / circle labels are available in different diameters to fit your requirements. Use them to seal envelopes with your business logo, label handcrafted items, or create custom marketing or promotional event stickers.
Thinking outside the box? Heart-shaped labels are a fantastic way to convey emotion and a personal touch for specialty products or gifts. For parents and teachers looking for a motivational tool for kids, star-shaped stickers are ideal for merit stickers.
Got any questions, we've got answers!
Our blank sheet labels are made on demand, this allows the flexibility for you to order as little or as much as you need. We aim to manufacture and ship from our factory within 2 business days so you can get your custom quantity fast.
Explore our FAQ page for more answers to common label questions. We also have Ava our chat assistant on the bottom left corner, who can help you with your queries.
Want to speak directly? Contact us today via email [email protected] or call us on 1800 644 353 (AU) or 0800 228 379 (NZ). Our friendly customer service team is always ready to help answer questions about all the labels and products we offer.