If you're wondering how to start a jewellery business, this guide will walk you through the process

How To Start a Jewellery Business

There's something special about jewellery! More than just an accessory, it's a statement, a piece of art, and sometimes, a cherished memory. And right now, in Australia, there's a growing trend of people turning their love for jewellery into successful businesses. 

Whether you're drawn to the sparkle of diamonds or the earthiness of handmade beads, there's a place for you in this vibrant, growing market. If you’re wondering how to start a jewellery business, this guide will walk you through the process.

Decide on what kind of jewellery to sell, from fine jewellery to vintage.

Choose The Types of Jewellery You Want To Sell

Deciding what kind of jewellery to sell is like choosing a favourite gemstone- there are so many options, and each has its unique beauty. Let's break it down:

1. Handcrafted jewellery: If you're all about personal touch and unique creativity, handmade jewellery is your go-to. From beaded necklaces to wire-wrapped earrings, the possibilities are endless.

2. Fine jewellery: If you have a passion for high-end materials like gold and gemstones, fine jewellery might be your calling. This category includes fine metals, precious stones, and intricate designs. It requires more capital but caters to a high-end market.

3. Costume jewellery: Fun, fashionable, and budget-friendly. Perfect for staying on top of trends without breaking the bank. Starting this type of business requires less upfront costs and is ideal for those who want to test the market.

4. Vintage: For the lovers of history and classic styles. Vintage jewellery has a story to tell and a unique appeal. This market is highly niche and could be the perfect fit if you have a passion for antique treasures.

Remember, knowing your market is key. Think about what excites you and what customers are looking for. Are sustainable, eco-friendly pieces in demand? Could locally sourced materials give you an edge? Keep these questions in mind as you find your niche!

Woman and man standing before a table of handmade jewellery at a market

Choose a Marketplace

One of the perks of starting a jewellery business is the flexibility to choose where and how you sell. It's a big decision that largely depends on your business model, goals, and target market. Here are three popular options:

Brick and mortar shops: The traditional route. It requires a physical location, which means higher costs, but offers the advantage of a permanent storefront and face-to-face interaction with customers. A way around the higher set-up costs is to set up a store in your home. Just make sure to check local council regulations beforehand.

Online stores: With the rise of e-commerce, setting up an online store has never been easier. You'll have access to a global market, lower overheads, and 24/7 sales potential. Keep in mind that competition is fierce in the online world, so make sure you have a strong branding strategy and search engine optimisation (SEO) to stand out.

Social media and markets: A blend between traditional and digital. Social media platforms like Facebook, Instagram and Gumtree can serve as both marketplaces and marketing tools! You could also set up a stall at local markets to get in touch with customers directly.

Woman at a desk doing some budgets using a calculator and a laptop.

Budget Your Costs and Materials

Let's talk about budgeting. It's not the most fun part of starting a business, but if you don't get it right, your business won't survive. Here are some costs to consider:

Materials: Depending on the type of jewellery you're making, materials can range from cheap to downright expensive. Research suppliers and compare prices before purchasing. Don't be afraid to negotiate bulk discounts!

Tools and equipment: If you're handcrafting your jewellery, you'll need tools and equipment. Depending on the complexity of your designs, you may need basic tools such as pliers and wire cutters or specialised equipment like a jeweller's torch. Understanding the tools you'll need will give you a better idea of your initial investment. 

Overheads: This includes rent (if you have a physical store), utilities, marketing and advertising costs, packaging materials and any other expenses. Make sure to research these costs before setting up your business. Always allow extra for unexpected expenses; they will come up!

Labour: Don't forget to include your labour costs in your budget. It's easy to overlook this cost if you're a one-person show, but remember that your time is valuable. You want to make sure you're setting prices that cover your expenses and leave room for profit.

Shot of a stall at a market, with rows of jewllery and oils

Invest in Strong Promotion

When it comes to promoting your jewellery business, it's all about storytelling and connecting with your audience. A well-thought-out promotional strategy can make a world of difference.

Start by developing a strong brand identity. This is more than just a logo or a colour scheme; it's about creating a personality for your business that resonates with your customers. 

Your brand should reflect your style, values, and the uniqueness of your jewellery. This consistent brand messaging helps in building recognition and loyalty among your customers.

Next, let's talk about digital marketing. In today's digital age, having a strong online presence is vital. This means engaging with potential customers on social media platforms and keeping them updated with regular posts about new products, behind-the-scenes glimpses, and even jewellery care tips. 

Email marketing is another powerful tool. Sending out newsletters with exclusive offers, styling tips, and updates about your latest collections can keep your audience engaged and coming back for more.

Labelling is an often overlooked but essential aspect of promotion. A beautiful, well-designed label can add a touch of luxury to your product, while an eco-friendly or recycled label shows your commitment to sustainability. 

Avery specialises in producing high-quality labels that can be easily customised and printed at home, making them perfect for small businesses.

Finally, don't forget the power of local connections. Australia is rich in events, communities, and influencers who can help elevate your brand. Joining local events and markets and collaborating with local influencers can give you priceless exposure! 

Top shot: Decorative envelope with stylised label on the front. Bottom shot: Small kraft brown pack with round label

Help Your Jewellery Business Shine

Taking the leap into the jewellery business is about combining your creative flair with savvy branding and marketing strategies. An essential part of how to start a jewellery business involves creatively packaging your creations with savvy branding. Here's where Avery's custom labels and stickers play a pivotal role, adding both professionalism and personality to your brand.

Custom Mailing Labels and Stickers

In the jewellery business, the customer's experience starts the moment they receive your package. Custom mailing labels and stickers allow you to infuse this experience with your brand's unique style. 

Imagine a beautifully designed sticker with your logo sealing the package or a custom swing tag with a personal thank-you message. These touches make the unboxing experience memorable and reinforce your brand identity. It's about making your customers feel special and connected to your brand, even before they see the jewellery inside.

Pricing and Promotion Labels and Stickers

How you tag your items matters when displaying your jewellery, whether in a physical store or at a market stall. Pricing and promotion labels and stickers are more than just functional; they're an extension of your brand's aesthetic. By using professionally designed labels, you show that every detail, right down to the price tag, aligns with your brand's image. 

Eye-catching and stylish labels can draw attention to special offers or new collections, making your products stand out. This attention to detail can massively influence purchasing decisions and increase the perceived value of your jewellery.

Metallic Labels and Stickers

For fine jewellery pieces, presentation is key. Silver labels and stickers scream elegance and sophistication, perfect for high-end products. They can be used to highlight the exclusivity and premium quality of your fine jewellery range. 

Whether it's a silver sticker sealing a velvet jewellery box or a gold label describing the precious metals and gemstones used, these luxurious touches elevate the customer's experience. They don't just convey information; they tell a story of luxury and craftsmanship.

Woman at a desk making jewellery while her laptop displays Avery Design & Print software

Crafting a Unique Identity for Your Jewellery Business With Avery

At Avery, we want to provide the best tools to help your jewellery business succeed. From our easy-to-use online design software to our high-quality printing processes, we're here to support your creative vision. 

Whether you need custom labels for packaging, pricing or promotional purposes, Avery has you covered. 

Do you have more questions?

Visit our FAQ page here. Or, you can contact our Australian line on 1800 644 353 or 0800 228 379 if you live in New Zealand.

We look forward to helping you find the perfect labels and other materials to help your jewellery business get up and running!