How to Design an Original Look for Your Brand (and use it to grow your business)
Creating an original look for your brand and business can have a huge impact on your ability to sell and grow your company. Whether you have the budget to hire a designer or not, you can create an original look for your brand by customising one of the many templates available on Avery WePrint.
In this article, we’ll discuss how to design an original look for your brand and show it off on all your marketing materials; from social media posts to branded postcards, custom labels and more. So without further ado, let’s get into it.
Designing doesn’t have to be difficult
If you’ve been in business for any length of time, you know that there’s a lot of plates to keep spinning in the beginning. Not only are you the CEO, but often you’re also Chief Marketer, Customer Service Agent, and even Graphic Designer.
Fortunately, with the software we have available today, designing an original look for your brand doesn’t need to be time consuming or difficult. With thousands of logo and design templates available, it’s easy to customise a template that reflects your business’s name and identity.
Once you’ve got your business logo nailed, then you’re ready to create your marketing materials. Again, designing an original look for your brand doesn’t need to be complicated. For instance, on Avery WePrint, you can edit and customise one of our many templates to create eye-catching business cards, postcards, custom labels, and more. Simply choose a template that works for you, upload your logo and adjust the colours and fonts to suit your brand’s personality.
Pro Tip: If you’re not happy with your own logo design or editing a template isn’t cutting it, try hiring a professional designer to bring your brand logo ideas to life. Once you have your logo, creating the rest of your marketing materials becomes much, much easier.
Create a cohesive look across all marketing materials
Once you’ve decided on an original look for your brand, make sure that look stays consistent across all of your marketing materials to help your business stand out.
The idea is to have a suite of printed and online marketing materials that stand out on their own, but are also all tied together through consistent branded colours, fonts, and your killer logo.
For example, on your business card you might like to have a two-sided design that utilizes your brand colours and fonts in both an aesthetically pleasing and practical way. Have your logo in a prominent position on the front of your card, and include any important information on either side of the card. Your business card is often the first touch point for potential new customers, so it makes sense to spend some time perfecting your design. You want potential customers to be impressed by the original look for your brand, so that they’ll be more likely to spread the word about your business.
While we’re on the topic of business cards and postcards, why not include something a little more unique like a promo code to encourage a purchase?
If you run a product based business, you might also like to create custom labels for your products, packaging and more. Creating an original look for your brand will make your custom labels instantly recognizable, thanks to a cohesive look.
Pro Tip: Don’t forget to include links to your social media platforms and website on your printed marketing materials. This will encourage shoppers to come online and engage more with your brand.
Get customers to market your business around town
We’ve already covered the importance of creating an original look for your brand and printed marketing materials like business cards, postcards and custom labels. But there’s another way you can further boost brand awareness and attract new shoppers to your business: custom stickers!
That’s right, why not create your very own branded custom stickers to give shoppers when they make a purchase? With Avery WePrint software, you can create custom stickers that feature your logo, a bold graphic and your website's URL to get people online. Custom stickers are something most people will use, whether they stick it on their car, laptop case, or water bottle. This is an awesome way to get some free advertising and get more people curious about your business and brand!
What about online?
You’ve done the hard work and created an original look for your brand, so don’t forget to take that look online too. Most small businesses understand the importance of having a social media presence to grow their business, so make sure everything you post is consistent with your brand look.
This involves sticking to a certain colour palette, fonts, and adding your logo to posts if it’s relevant. It’s a good idea to create a series of post templates to save time when creating content for your business.
Beyond the look of your posts, don’t forget to consider the actual content as well. You don’t want to be posting content that your audience isn’t interested in. For instance, if you have an essential oils business you might post content about the benefits and uses for each oil. Whatever you post, just make sure it’s content your audience will appreciate.
Use Avery WePrint to create an original look for your brand
Stuck for ideas and designs to get started? We can help! Avery WePrint software is an intuitive and easy-to-use tool that will have you creating an original look for your brand in minutes.
Edit and customise one of our many designs or build your own from scratch. Once you’ve come up with a design you love then you can print it on our premium paper marketing materials. We offer professional quality business cards, postcards, custom labels, custom stickers, and more. Explore our range and start designing today!