5 ways to create an unforgettable unboxing experience
First impressions count and packaging is your chance to create a memorable unboxing experience. Done thoughtfully, it showcases your brand, builds trust, and leaves customers excited to share your products.
For ecommerce, it’s often a customer’s first hands-on interaction with your brand. For bricks-and-mortar stores, the way you wrap a purchase signals care and quality.
In this article, we’ll share tips and techniques to help you create an unboxing experience customers won’t forget.
1) Work from the outside in
It makes sense your packaging is the first thing customers see when their order arrives. Before they even open the box, it should be clear who it’s from, so make sure your branding is easy to recognise and stands out.
That doesn’t mean you need expensive custom shipping boxes or mailers. You can turn plain packaging into branded packaging with custom labels and stickers. Add stickers to the outside and inside of your boxes for an extra touch, and consider including a few loose branded stickers for customers to use however they like.
2) Thank you note for a personal touch
Want to make your customers feel extra special? Include a customised postcard with their order to show you care and that there are real people behind your business.
Write a short note on the back of a postcard, business card, or flyer to thank them for their purchase. Small touches like this can make your unboxing experience truly memorable.
3) Product packaging insert idea for gift vouchers or promotions
Boost repeat purchases by including a discount for their next order. Add a promo code or voucher in the package such as “10% off your next purchase” or “$5 off when you spend $50” to give customers a reason to come back sooner. For best results, include a clear expiry date and simple instructions on how to redeem it.
4) Include some additional info about your brand
Another way to elevate your unboxing experience is to include a little more about your brand. Share your story, mission, and values on a custom postcard or brochure, and highlight what sets you apart from competitors.
When customers understand the “why” behind your business, it helps build trust and brand loyalty. Be sure to include your social media handles so they can tag you and share their unboxing experience.
5) Include a fun freebie so customers associate your brand with a feel-good surprise.
Finally, one of the easiest ways to create an unforgettable unboxing experience is to include a small freebie or gift in your customer’s order. It doesn’t need to be expensive just thoughtful. A fun custom sticker, mini sample, or small branded bonus can make the package feel more personal and generous.
Freebies also encourage customers to share their order on social media, and they can help introduce people to other products you offer. To make it work well, choose something lightweight, on-brand, and easy to include in every shipment.
Ready to create a memorable unboxing experience? We can help!
You’ve put in the work to create fantastic products now it’s time to turn every delivery into an unforgettable unboxing experience.
With Avery’s free, easy-to-use Design & Print software, you can elevate your packaging from the comfort of your own home. We offer a range of customisable premium products to help your parcels stand out, including labels, stickers, postcards, business cards, and more. With a wide range of sizes, shapes, and materials available, you can create packaging that looks polished, consistent, and unmistakably yours. Once you’re happy with your design, place your order and we’ll take care of the rest.