Ellie Martin Ellie Martin

A Technical Product Manager at Avery Australia, leading the Custom Printing product portfolio. With a background in graphic design, she brings a strong eye for design and user experience to building products that make professional-quality custom labels easy for everyone.

Celebrate & Create
A bottle of wine, a large gift box, a small gift box, and a Christmas cracker are shown on a white wooden table. The wine bottle has a "Drink and be merry" label with a floral illustration. The gifts and cracker have matching labels that say "Merry Christmas" and feature the same floral pattern. The gifts are wrapped in brown paper with red ribbon.

Personalise Your Christmas for 2026

Christmas is a busy time of the year, and Avery is here to help take the stress out of the last-minute seasonal rush.
15 October 2026 | by Ellie Martin
How to Guides
candle product labels & custom stickers printing

6 Ways to Remove Product Stickers & Labels

We know your struggle! You've tried removing a label from your cute jar, tin or bottle. This guide will take you [...]
10 November 2026 | by Ellie Martin
Grow Your Business Design Inspiration
Selection of bottles, brown boxes and bags with printed labels.

Packaging For Small Business

Competition is fierce. Products are battling for attention both on shelves and online, and forgettable packaging [...]
10 November 2026 | by Ellie Martin
Grow Your Business How to Guides
A metallic gray padded mailer with a black and white shipping label, indicating "NEXT DAY DELIVERY" and a tracking number, along with an address for "Jessica Gradin" in "EDITH CREEK, TAS 7330." A colorful product label is wrapped around the mailer, displaying "ROCK SUGAR" and "HARD CANDY" on a green, black, and turquoise gradient background, with "IMPORTED" in white.

How to Label a Package

Ever ordered something online, and it took forever to arrive or vanished into the postal abyss? Often, improper [...]
10 November 2026 | by Ellie Martin
How to Guides
Custom Labels 3

How to Print Custom Labels

Custom Prited Labels add a touch of polish, make your brand memorable, and can even make everyday tasks more fun.
10 November 2026 | by Ellie Martin
How to Guides
A triptych of images showing the durability and versatility of heavy-duty labels. The first panel shows a label with a barcode on a laptop. The second shows a label on a metal can with a hand pouring liquid from it. The third shows a "Property of Miller" label on a metal toolbox and a level.

7 Essential Tips for Choosing Heavy Duty Labels | Industrial & Commercial Labels

Need labels that are durable, tough, and even waterproof for your commercial or personal needs?
10 November 2026 | by Ellie Martin
Grow Your Business
A pair of hands is holding up a circular chain of paper doll cutouts, symbolizing teamwork or community. The paper dolls are light-colored and connected by their hands. The background is split diagonally, with white on the left and a solid warm yellow on the right.

How to build a community for your business with online and offline marketing strategies

Building a community of loyal customers and clients is vital if you want your business to grow and continue [...]
11 November 2026 | by Ellie Martin
Grow Your Business Design Inspiration
2 hands holding up to round white stickers with colourful print.

How to use custom stickers to promote your small business

Custom stickers are a woefully underutilised strategy for promoting your business and brand.
1 November 2022 | by Ellie Martin
Grow Your Business
12 Cost Effective Marketing Strategies_Tip 0

12 Cost Effective Marketing Strategies for Small Businesses

1 November 2022 | by Ellie Martin

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