A horizontal image with two sections. The left section is a solid blue rectangle with the white text "How to Label a Package." The right section features a small, closed brown cardboard box with a "This package is happy to see you!" label and a green "Salt" branded label on a light gray concrete background. To the far right, an open box filled with crinkle paper and a small black jar of "Salt" is visible.

How to Label a Package: Ensuring Secure and Accurate Delivery

Ever ordered something online, and it took forever to arrive or vanished into the postal abyss? Often, improper labelling is the culprit. 

A clear, well-designed label ensures your package arrives quickly and safely.

This blog will show you how to label a parcel for Australia Post. We'll cover the importance of proper labelling, guide you in choosing the correct labels, and provide step-by-step instructions for smooth shipping. Plus, we'll showcase how Avery's labelling solutions can help you achieve professional, secure results every time.
A group of cardboard shipping boxes, some with white shipping labels displaying addresses and barcodes for "2 DAY PRIORITY SHIPPING," and others with decorative, floral-themed labels featuring "Thanks Doll!" or a stylized signature and address.

Understanding the Basics of Package Labelling

Imagine a package on a conveyor belt, zipping through a vast sorting facility. The only way to reach its intended destination is through the information on its label. 

Here’s why clear and readable labels are crucial:

  • Reduced Delays: Accurate labels help sorting machines and delivery personnel route packages efficiently.
  • Enhanced Tracking: Clear barcodes enable automated tracking.
  • Professional Image: Neat labels convey professionalism and positively reflect on your brand.

For every package, include:

  • Recipient Info: Full name, complete address, and optional contact number.
  • Return Address: Clearly display your return address.
  • Barcode: Ensure the label includes the correct barcode from your shipping service.
  • Special Handling: Use clear labels for instructions like "Fragile" or "Refrigerate."

Including these elements ensures a smooth shipping experience.
A metallic gray padded mailer with a black and white shipping label, indicating "NEXT DAY DELIVERY" and a tracking number, along with an address for "Jessica Gradin" in "EDITH CREEK, TAS 7330." A colorful product label is wrapped around the mailer, displaying "ROCK SUGAR" and "HARD CANDY" on a green, black, and turquoise gradient background, with "IMPORTED" in white.

Choosing the Right Labels for Packaging

Not all labels are created equal! Avery offers a wide range of heavy-duty, water-resistant labels for secure and professional packaging.  Available in various shapes, sizes and materials to match your specific packaging needs.

Here are some factors to consider when choosing the proper labels:

  • Durability: Look for labels that can withstand various temperatures, moisture, and handling.
  • Adhesive Quality: Choose labels with strong adhesive that won't peel or fall off during transit.
  • Print Quality: Opt for high-quality printing options to ensure clear and readable barcodes and text

By choosing the right Avery shipping labels, you guarantee that your packages will arrive safely and leave a lasting impression of professionalism and care.
A person's hands are carefully peeling a white label with "VIDA" in large black letters and a black and white floral design from a sheet, preparing to apply it to a brown cardboard box. Another identical label is partially visible above.

Step-by-Step Guide to Labelling Your Package

Now that you understand the importance of choosing suitable labels and having the right tools let's dive into the process of labelling your package for a successful journey.

1. Prepare Your Package

  • Ensure your package is securely sealed with strong packing tape.
  • Choose a clean, flat surface for applying the label. 

2. Apply Your Label

  • Carefully remove the label backing and firmly press the label onto the chosen surface of your package.
  • Use a smooth, hard object like a credit card to make sure the entire label adheres securely.

3. Ensure Optimal Label Placement

  • Visibility is Key: Place the label on a clear, flat surface easily visible to delivery personnel.
  • Scanning Success: Avoid placing the label near seams, edges, or folds that could hinder barcode scanning.
  • Multiple Labels: If using multiple labels (e.g., return address and fragile instructions), ensure they are placed without overlapping or obscuring important information.
A close-up, angled shot of a brown cardboard box with a white shipping label affixed to its top. The label includes "DELIVER TO" information for "Joe Boe" at an address in "MOUNT THORNTON NSW 2322," "DELIVERY INSTRUCTIONS," a barcode, "AP Article Id," and package weight details.

Compliance and Best Practices

Understanding labelling regulations helps your packages reach their destination smoothly, both domestically and internationally. 

For domestic shipments, follow carrier guidelines (e.g., Australia Post) on label size, font, and content.

When shipping Internationally, be sure to comply with customs regulations of the destination country, including any additional labelling requirements.

Best Practices:

  • Double-Check Information: Ensure recipient and return addresses are accurate and complete.
  • Clear and Concise: Use easy-to-read fonts and avoid clutter.
  • Keep it Dry: Ensure labels are fully adhered to before exposing them to moisture.
A flat lay of branding materials on a light blue surface. In the foreground, a dark teal envelope features a round mint green sticker with "PEOPLES PREMIUM ROASTERS & CAFE" and a stylized 'P'. Below it is a white rectangular address label for "HILL & KNOX." In the background, a brown mailing tube has a black label with "COUTURE CULTURE" and an address, along with a white shipping label featuring a barcode and an address for "Grandin Media."

Addressing and Shipping Tips

Now, let's explore additional tips to ensure your package arrives safely and efficiently.

Carrier Considerations:

  • Carrier Requirements: Before shipping, check your carrier's specific addressing formats and size limits (e.g., Australia Post, TNT, DHL).
  • Online Tools: Use carrier-provided tools to format addresses and print shipping labels.

Special Considerations:

  • Fragile Items: Label all sides with "Fragile" and add extra padding.
  • Large/Bulky Items: Mark oversized packages with dimensions and weight.
  • Unusual Items: For perishables, liquids, etc., consult your carrier for specific instructions.
A desk with a silver laptop, a roll of packing tape with a dispenser, and a sheet of small white labels. To the left is a decorative silver Buddha head, and to the right, two stacked cardboard shipping boxes. The background shows wooden shelves filled with more cardboard boxes, suggesting a small business or e-commerce packing station.

Using Avery Templates and Tools

Take your labelling to the next level with Avery’s Design & Print! 

This free online tool lets you design custom labels, unleashing your creativity with a blank canvas or personalising pre-designed templates. It also allows for easy printing, integrating seamlessly with various printers for hassle-free label creation.

Pre-designed shipping label templates offer:

  • Professional look: Enhance your package presentation with a polished aesthetic.
  • Time-saving efficiency: Get started quickly by customising a ready-made template.
  • Consistent branding: Businesses can create a uniform look across all shipping labels.

From complete design control to time-saving options, Avery Design & Print empowers you to create shipping labels that are professional and informative.

Ready to Ship with Confidence?

Now you know how to label a package for successful shipping, providing peace of mind for everyone involved. 

A label should clearly identify the contents, destination, and any special handling instructions to minimise the risk of loss, damage, or delays. Securely attaching labels ensures they are easy to read. For bulk shipping, customised labels can significantly improve efficiency.

Explore Avery’s range of high-quality, durable labels designed for secure and professional packaging. With clear, smudge-proof options and strong adhesion, your message will travel far.

Don't let poorly labelled packages cause delays or frustration. 

Visit our website today to see how Avery can help you ship like a pro!

FAQs About How to Label a Package

The best place to put a label on a package is in the centre of the largest surface, ideally on a smooth and flat area. This ensures the label is clearly visible and not accidentally ripped off during transit.

Cover your package label completely with clear packing tape to keep it secure during transit. This will protect it from moisture and damage, keeping it firmly in place. Alternatively, you can use a shipping label pouch, a plastic sleeve that attaches to the package and protects the label inside. This is how to label a package for shipping.

Yes, there are specific labels for different shipment types. For example, international shipping labels include customs info and tracking numbers. Labels for hazardous materials or fragile items indicate special handling needs. Using the right label ensures proper handling and delivery.

Avery labels are perfect for bulk shipping, allowing you to print multiple labels at once and save time. Customise the labels to keep a consistent design for all your packages. Avery provides templates compatible with popular shipping software, making it easy to import addresses.