
Creative Packaging Ideas for Small Businesses to Stand Out
Competition is fierce. Products are battling for attention both on shelves and online, and forgettable packaging just won't make the cut.
For small businesses, innovative packaging does double duty: it protects your product and shapes customer perception and brand loyalty.
Avery offers a range of customisable products to help small businesses create cost-effective packaging that truly reflects their unique brand identity.
In this blog, we'll explore creative packaging solutions and discover how Avery can help you showcase your small business.

Understanding the Role of Packaging in Your Business
Packaging is often your customer's first real point of contact with your brand, creating an initial impression that can make or break a sale.
A well-designed package can build excitement and anticipation as the customer unwraps your product.
High-quality, branded packaging can build brand loyalty. When customers notice the attention to detail in your packaging, they're more likely to remember and recommend your brand. A well-designed package can even become a keepsake, strengthening the customer's connection to your brand.
By investing in creative and functional packaging, small businesses can create a positive and memorable experience that keeps customers coming back for more.

Cost-Effective Packaging Solutions
Building a strong brand doesn't have to be expensive. Let’s see how small businesses can achieve impactful packaging on a budget.
Embrace budget-friendly materials:
- Cardboard boxes: A versatile option, especially with recycled cardboard, for an eco-friendly touch. Smaller sizes can minimise shipping costs.
- Paper bags: Ideal for apparel, accessories, or small gifts, available in various sizes and colours. Brown kraft paper bags offer a rustic look, while coloured bags add personality.
- Poly bags: Great for moisture-sensitive items, clear poly bags showcase products while providing basic protection.
Get creative with simple techniques:
- Stamps and stencils: Personalise plain packaging using decorative stamps or stencils.
- Tissue paper and twine: Adding colourful tissue paper or twine creates a simple yet elegant presentation.
- Handwritten notes: A handwritten thank you note adds a personal touch that fosters brand loyalty.
Avery offers products that can help small businesses create stunning packaging on a budget:
- Shipping labels: Print Avery’s custom shipping labels with your contact info and logo using your printer for a signature look.
- Round labels: Customise these labels with a decorative design or chat phrase and apply them to boxes, bags, or directly on your product.
- Gift tags: Using Avery printable swing tags, create custom gift tags with a message of thanks or a discount code.
- Printable kraft paper: Transform plain kraft paper into personalised packaging by printing logos, designs, or messages using Avery printable kraft paper sheets.
Small businesses can create eye-catching, branded packaging without high costs using budget-friendly materials and Avery's versatile products.

Eco-Friendly Options for Sustainable Branding
People are more eco-conscious now than ever. Using sustainable packaging is key to showing environmental responsibility and attracting eco-conscious customers.
Traditional packaging contributes to waste and pollution. Sustainable options use recycled or biodegradable materials. Sustainable practices are a strong marketing tool, positioning your brand as responsible.
Avery offers a range of eco-friendly labels crafted from 100% recycled printer paper making them the embodiment of eco-friendly printer paper.
By incorporating Avery's eco-friendly labels into your packaging strategy, you can create packaging that will connect with environmentally conscious consumers and contribute to a healthier planet.

Customised Packaging Designs
Custom packaging creates a memorable unboxing experience. It boosts brand recognition with unique designs and colours, engages customers with personal touches like custom messages, and differentiates your products in a crowded market by showcasing unique qualities and effectively telling your brand's story.
Avery offers custom packaging solutions without sacrificing quality or design:
- Custom Labels: Print your brand's logo, colours, and designs on Avery’s customisable labels. Available in various shapes, sizes, and finishes to suit any need.
- Special Materials: Avery offers labels made from special materials like silver or gold, Kraft paper, and transparent films, giving your packaging a premium look.
- Wraparound Labels: Ideal for bottles, jars, and cylindrical containers. These wraparound labels can be personalised with vibrant designs for a professional look.
- Tamper-Evident Seals: These seals provide added security. Custom tamper-evident seals can include your logo, ensuring product integrity while promoting your brand.
Avery's customisable products are your canvas for designing packaging that pops and captivates customers.

Leveraging Technology in Packaging
With Avery’s free Design & Print software, small businesses can say goodbye to pricey design teams!
Avery is here to help you create professional, standout packaging that truly reflects your brand without the hefty costs.
This online tool offers a variety of features, including:
- Templates: Choose from hundreds of designs and templates suited for all your packaging needs, ensuring you have a solid starting point.
- Customise with Ease: Use the intuitive interface to add your logo, brand colours, and personalised text.
- Drag & Drop Design: Incorporate images and graphics effortlessly for a unique, personalised touch that sets your products apart.
- Print Anywhere: Print directly from your own printer using compatible Avery labels or paper. For larger volumes, consider using Avery's WePrint service for professional printing and delivery services.
Avery Design & Print empowers you to make your products shine, ensuring you maintain a professional appearance without breaking the bank.
Boost Your Brand with Smart Packaging Solutions
Don't underestimate your packaging's power! By using these innovative and budget-friendly ideas, you can turn your packaging into a powerful marketing tool that boosts your brand.
Ready to unleash your packaging creativity?
Explore Avery's extensive product range for the best packaging ideas for small businesses. From budget-friendly labels to customisable templates and eco-friendly options, Avery has everything you need to design packaging that speaks volumes about your brand.
FAQs About Packaging Ideas for Small Business
For a cheap packaging idea for small businesses, invest in versatile packaging materials such as boxes, bags, and labels. This allows you to customise your packaging without the added expense of hiring a design team.
You can make your product packaging stand out by incorporating unique and personalised elements such as your logo, brand colours, and graphics. Additionally, using high-quality materials and innovative design ideas can also add an extra touch of creativity to your packaging.
Use repurposed materials like old newspapers, magazines, or fabric scraps to wrap your products for a unique, eco-friendly touch. Use Avery’s customisable labels for a personal, professional look. Get creative with stamps or paint to decorate plain packaging for a fun, budget-friendly option.
You can incorporate your logo and colours to create a recognisable image, boosting recognition and sales. Plus, it enhances your professional image. With Avery’s Design & Print, create eye-catching designs that represent your brand!