Label & Sticker Pricing

Avery label and sticker pricing varies depending on whether you choose blank labels to print yourself or WePrint - Avery’s professional printing service. You can also purchase your labels in packs.

• Blank labels - Print yourself: from $8 per order, depending on sheet quantity, label size and material.
• Custom Printing - WePrint: from $18 for many small and medium orders. For high-volume requirements, we recommend purchasing labels on rolls through Prime Labels, an Avery business specialising in custom roll label printing.
• Blank Label in Packs: from $16 per pack, depending on sheet quantity, label size and material.

For all Product  types, factors affecting pricing include: Quantity, size, material.

For the most accurate price, use the Avery pricing calculator. The configurator shows the total order cost and cost per label before checkout.

This guide explains how our pricing works, shows real examples, and helps you estimate costs before ordering.

Last updated: 3rd June 2026
Prices include GST.

Blank Labels are an affordable option perfect for DIY printing. Cost that impact pricing include:

1. Size: The smaller the labels, the lower the cost per label as larger labels use more material, increasing the cost per unit. 
2. Material: Paper is the most affordable and most popular material we offer. More durable materials such as Heavy Duty, Crystal and Frosted Clear material cost more.
3. Quantity: We offer volume discounts meaning the more you buy, this reduces the cost per label.

Examples provided above are based on a 60mm round label. Starting prices for Avery labels and stickers may vary depending on format, quantity, and material.

Personalised labels and custom stickers are calculated based on a few factors which include

1. Format: The format (sheet, or single sticker) combined with the quantity you require does influence the price due to the different production processes. Sheet labels are the most cost-effective for small to medium quantities. Stickers are generally more expensive as they require more production time.
2. Size: Larger labels use more material and increase the cost per unit. Generally, the smaller the label size, the lower the cost-per-label.
3. Material: Paper is usually the most affordable material, while premium options such as heavy duty, specialty paper such as linen or glitter usually cost more because they offer a more durable or decorative finish. 
4. Quantity: Higher quantities reduce the cost per label. The more labels you order, the lower the cost per label.

Examples provided above are based on a 60mm round label. Starting prices for Avery labels and stickers may vary depending on format, quantity, and material.

For high-volume requirements, we recommend purchasing labels on rolls through Prime Labels, an Avery business specialising in custom roll label printing.

Whether you choose Blank Labels (YouPrint) or Custom Printed Labels (WePrint), the same factors apply.

Quantity

Larger quantities reduce the cost per label. Looking at the cost per label gives you a better comparison rather than the total cost.

• Small runs are ideal for small batches and seasonal products
• Bulk orders give better value over time

Material

Materials are designed for different environments. Paper labels are the most common and most economical, with polyester materials like heavy duty or specialty coloured or textured papers are more expensive to produce.

• Paper labels: cost-effective, ideal for dry use
• Polyester labels such as Heavy Duty & Clear: more durable, higher cost
• Specialist materials such as Kraft, Linen Textured, Glitter: premium look or performance
• Compare label materials features and benefits for Blank Labels or WePrint 

Size and shape

The more material used, the higher the cost. Look to use the smallest label size you can to reduce the overall cost.

How to reduce label and sticker costs

If you’re working to a budget, a few simple choices can make a big difference.

• Choose blank sheets to keep costs down and print yourself on demand - great for flexibility.
• Order larger quantities of personalised labels with We Print to reduce unit cost - the more you order, the cheaper it gets
• Reduce to the smallest label size possible, where you can - this means you get the most amount of labels per sheet - so the cost per label reduces.
• Select materials based on actual use, not just appearance - Paper is the cheapest and suitable for many applications.