Introduction
Mattress Resources Australia is a family-owned company based in sunny Brisbane. They’ve been helping retail and commercial customers sleep easy for over 50 years, thanks to their luxury mattresses, bedheads, and bases.
Avery recently partnered with this “small boutique business” to help them reach a big audience.
Sofie from Mattress Resources Australia was so happy with the outcome that she said, “I would 100% use Avery products in the future!”
Just how did Avery successfully help Mattress Resources Australia?
Stick around to find out!
Understanding the Business’s Challenges
The Mattress Resources Australia team recently attended the NoVacancy Hotel and Accommodation Industry Expo, Australia’s largest exhibition for the entire accommodation industry.
Sofie explains why their attendance was so important.
“As we’re a small, boutique, family-owned company, it makes sense that we attend these shows because we get to network with lots of different people.”
While Mattress Resources Australia primarily serves retail customers, they also supply many commercial businesses, including retreats, hotels, motels, and boarding schools. These customers can be after anything from indulgent mattresses for luxury retreats to durable options for boarding schools.
Networking at an event for the accommodation industry would hopefully lead to new business opportunities, stronger industry connections, and a deeper understanding of what accommodation providers need in a mattress supplier.
But there was a slight problem.
“We didn’t have a very big stand at the NoVacancy Expo, so we started thinking about how to get people to come to our stand.”
How Avery’s Custom Label Solutions Made a Difference
The team needed a fun yet professional way to spread brand awareness at the Expo and get people to visit their stand.
They came up with the idea of labelling chocolates—a genius move because everybody loves chocolate!
On Avery’s high-quality, customisable rectangle stickers, Sofie printed labels for the back of Kit Kats, which read: “Take a break on a Hypnos mattress from Mattress Resources Australia”. The team then walked around the Expo and handed the Kit Kats out to people.
Was their clever idea rewarded?
“What this created was people coming to the stand because of the label and the instructions on it. People were saying to us, “We came to see you because we received these chocolates!” From there, we were able to then have a chat with people, and they could ask us about our products.”
The use of Avery products didn’t stop there. Sofie and her team also relied on Avery’s conferencing name badges.
“Having the labels with our names on them at the show made it so much easier to converse with customers or even people who didn’t know us. And once we didn’t need them, we removed them easily without having any residue on our clothing—perfect!”
Results Achieved with Avery’s Labels
The customised Mattress Resources Australia labels on the back of the chocolates really helped the business stand out at the Expo.
Sofie explains:
“There were lots of companies there fighting for the attention of attendees. It was so good to have our products with our customised branding to make who we are clear to whoever was coming up to the stand or looking at our products.”
Increased brand awareness has proven to reinforce a business's reputation as a trusted supplier in their industry.
And what were the results of the team wearing name stickers? They made it easier for attendees to identify and approach the team members, leading to more natural conversations and stronger connections. Such strategic networking can attract potential clients.
Why Avery Was the Perfect Partner
At Avery, we pride ourselves on providing premium products made with the highest quality materials and finishes.
With our Design and Print tool, you can customise labels with your brand name, colours, and logo.
How did Sofie find the process?
“It was so easy to personalise the labels. We used the Design and Print software, and then we printed the labels without any issues whatsoever.”
We also pride ourselves on our commitment to our customers. If you have any questions or need a hand creating your Avery stickers and labels, contact our dedicated customer service team, and they’ll be only too happy to help.
With Avery, ordering is simple, delivery time is fast, and satisfaction is guaranteed!
Elevate Your Branding with Avery’s Custom Label Solutions
Sofie from Mattress Resources Australia was so impressed with the partnership with Avery that, as quoted earlier, she says, “I would 100% use Avery products in the future.” She adds, “They just make life simple!”
What can be learnt from this Avery case study?
We can help you create a clear, cohesive brand identity for your business with our product and packaging labels, shipping labels, business cards, and more.
Ready to take your branding to the next level? Browse our extensive range of professional products and start designing your custom labels today. It’s time to let your business shine!
If you have any questions, contact our helpful team by phone (find the number here) or email [email protected].
You can also browse our FAQ page for quick answers to common labelling questions.
Sofie's Go-To Label Picks
We have a wide range of rectangle labels sizes designed to fit all manner of products. Add to that the variety of material combinations and you have most surfaces covered too.
Perfect for product labels, packaging, branding, gifts and more. Available in 7 sizes and 9 materials.
Bring a glamorous shine to your product with our glitter stickers and labels.