Introduction
Busy mum Katie has created a bustling business from her humble home kitchen: Little Indigo Sensory.
What’s the story behind Katie’s carefully curated sensory engagement and imaginative play creations?
Business Background
When Katie saw the joy her two young children received from the sensory, messy play experiences she enjoyed creating for them, an idea was born. No doubt other children would benefit from her creations! Soon, Katie was making them for her family and friends’ kids too.
Katie understood the struggles of juggling parenting, work, household duties, and self-care. She found it time-consuming to constantly watch what her kids were playing with to make sure they weren’t touching or tasting anything dangerous. Her sensory creations were the solution.
Before long, Katie’s ideas grew. She began creating hand-painted peg dolls–toys that turn into keepsakes that can be treasured for years to come. Before long, these also became popular.
And that’s how Little Indigo Sensory came to be!
Product Offerings
Little Indigo Sensory’s range of playtime resources includes
- Handcrafted wooden dolls
- Complete sensory kits, including bases and playdoughs
- Sensory play pouches for play on the go
Unique Selling Proposition
Let’s face it: kids were not born to sit still! They love moving, playing, and experiencing new things. Little Indigo’s sensory-based activities introduce different shapes, colours, textures, and even smells, encouraging exploration, problem-solving, and patience.
These products are so much more than just toys. Sensory play is growing in popularity for helping neurodiverse kids or those who struggle with anxiety and social skills. Plus, it’s a great way to keep kids engaged and learning away from electronic devices.
Target Audience
As a parent, Katie’s aim for her business is to provide interesting, high-quality, and affordable products that keep little ones off electronics and engaged in imaginative play.
Her customers include parents, caregivers, educators, and occupational therapists Australia-wide.
Using Avery Products
How have Avery labels helped NQ Jewellery and Craft Supplies stay organised?
Kathleen says, “I use Avery rectangular labels for barcoding because they fit beautifully on my products.
I also use them for my product packaging, logo stickers, and thank you stickers.
You can have your labels printed with Avery, but I opted to print myself so that if I need to change anything, it's an easy fix on the app.”
For Organisation
How have Avery labels helped Little Indigo Sensory stay organised?
Katie says, “I've been using Avery labels since the get-go of my business for everything from labelling products to sorting inventory.
I find that keeping everything in their separate locations and clearly labelling everything makes it a lot easier and the whole process of packing an order much smoother.
Avery has such a large range of shapes and sizes that you can choose from!”
For Branding
How is Katie using Avery labels to make Little Indigo Sensory’s products instantly recognisable and appealing to customers?
She says, “I've started using one of Avery’s new labels, the glitter labels, for my mermaid collection dolls and my unicorn dolls. I feel like they really bring that wow factor. When I put them on the box, it just brings me so much joy seeing the colour and how bright they are, and the texture is just gorgeous.
I feel like Avery labels really give my products a professional edge."
For Ease and Efficiency
Katie uses a combination of Avery’s Design & Print software and WePrint for her labels.
Design & Print is a free and easy way to design, edit, and print Avery labels. There are pre-designed templates to choose from, or you can upload your own artwork or images.
With WePrint, you simply use Avery’s online editor to create your label design from scratch or upload your own existing design. There are hundreds of design templates available if you need inspiration. Once you’ve submitted your finished masterpiece, Avery will print it and have it shipped out within two business days.
Katie says, “The whole process from start to finish is always very smooth, and the customer service is great."
Advice for Other Business Owners
As an Avery user from day one of her business, Katie advises other small business owners or anyone looking to start their own business, “Have everything organised from the get-go. Personally, I would start with getting all of your labels sorted so that your inventory is all nicely organised and ready to go.”
Of course, Avery can help with this!
Future Plans and Final Thoughts
Since its launch, Little Indigo Sensory has steadily grown, with no signs of slowing down.
Katie is preparing for this growth to continue. “My short-term goal for Little Indigo is to one day be in our own warehouse or little store, and Avery will definitely be a huge part of that. I’ll want to have everything nicely labelled and make it easy for customers to see exactly what's in the products and the name of the products, barcoding, and all of that.
I feel confident knowing that with an amazing company like Avery by my side, they'll be able to support me in my growth with Little Indigo."
Ready to Craft Your Business’ Success With Avery?
At Avery, we’ll help you organise your business and get your brand noticed with our customisable business cards, product and packaging labels, and shipping labels.
Browse our extensive range of products today and get printing!
If you have any questions, contact our helpful team by phone or email us at [email protected].
You can also browse our FAQ page for quick answers to common labelling questions.
Katie's Go-To Label Picks
We have a wide range of rectangle labels sizes designed to fit all manner of products. Add to that the variety of material combinations and you have most surfaces covered too.
Perfect for product labels, packaging, branding, gifts and more. Available in 7 sizes and 9 materials.
Bring a glamorous shine to your product with our glitter stickers and labels.