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How to Make Custom Wine Labels: Your Own Vintner’s Touch

Wine labels are for more than just product information. They're a story waiting to be told.

For vintners, learning how to make custom wine labels is a game changer. These labels serve as powerful brand ambassadors, making their collection stand out and swaying buyers' choices.

Looking to make your next celebration extra special? A creative label can turn a simple bottle into a memorable gift or a stunning centrepiece.

Avery products make customisation accessible to all. Our user-friendly process helps you create custom labels that are perfect for home vintners or special events.

With Avery, every bottle is an opportunity to personalise, celebrate, and make an impression.

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Understanding Wine Label Regulations

Before learning how to make custom labels for wine bottles, it's important to understand the legalities, especially if you plan to sell your bottled masterpiece.

Wine label regulations can vary depending on your location, but some key points are generally consistent:

  • Mandatory Information: All commercially sold wine labels require specific details, including the type of wine, alcohol content, producer information (name and address), and government health warnings.
  • Truth in Labelling: Descriptions and claims on the label must be accurate and truthful. For example, using terms like "estate bottled" or "vintage" may have specific legal definitions in your area.
  • Approval Process: Depending on your location, you might need approval for your label from a government agency before commercial sale.

It's crucial to check with your local authorities or a qualified professional to ensure your custom labels comply with all relevant regulations.

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Selecting the Right Material

The material you choose for your custom wine label plays a crucial role in both its visual impact and its functionality.

Avery offers a diverse selection:

  • Classic: Choose a white matte or glossy paper for a timeless, elegant look. Perfect for everyday wines not needing extended chilling.
  • Durable: Opt for our heavy-duty waterproof material for wines in ice buckets or outdoor events. It offers superior moisture protection.
  • Clear: Highlight your wine’s natural beauty with clear film, providing a sleek, modern look that shows off the bottle's colour.
  • Textured: Add sophistication with linen or kraft brown textured paper, offering a unique feel and classy touch.
  • Colourful: Make a bold statement with various coloured materials, or upscale to silver or gold for luxury.
  • Eco-Conscious: Go green with our eco-friendly options made from recycled materials.

When making your selection, consider the storage conditions of your wine and the desired aesthetic.  Avery has the perfect material to bring your vision to life.

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Designing Your Wine Label: Unleash Your Creativity

Designing your custom wine label provides a perfect canvas to express the character and story of your wine.

Here are some wine label design ideas and tips for your brand or personal message:

  • Reflect the Wine's Identity: Match the label design with the type of wine, its taste, and its audience. A bold red might need a dramatic design, while a light white suits a finer touch.
  • Embrace Personalisation: For special occasions, add elements that match the event or the recipient's style, such as a monogram, quote, or fun illustration.
  • Maintain Clarity: With limited space on the label, keep key details like wine type and vintage clear and readable.

Ready to bring your vision to life? Avery is your design partner. Our labels are available in a variety of shapes and sizes, offering beautiful templates for all occasions that are easy to customise with text, fonts, and images.

Want to start from scratch? The software allows you to upload your photos, logos, and artwork for that perfect design touch.

Unleash your creativity and let your unique vision come to life!

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Printing Your Custom Labels: Home Edition or Pro Finish?

Once your design is ready, it's time to bring it to life on your wine bottles! Let's look at printing options.

Home printing is a fast and affordable choice for small projects, perfect for printing a batch of labels easily. Avery's simple print software works with most home printers. Always print a test sheet to check alignment and colour accuracy before finalising your labels.

Avery’s WePrint option is a hassle-free online service for larger orders or a more professional look. Upload your design, pick the material and quantity, and let Avery handle the rest for sharp, perfectly aligned labels. 

Tips for Flawless Printing: Make sure your labels are correctly aligned in the printer before printing your entire batch.

Additionally, invest in high-quality ink cartridges specifically designed for your printer type to avoid faded or inconsistent ink that can detract from your beautiful design.

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Applying Your Wine Labels: The Finishing Touch

Now that your custom labels are beautifully printed, it's time to transform those bottles!

Here's how to ensure a flawless application for a professional and long-lasting finish:

  1. Clean: Start with a clean and dry bottle surface. Wipe away any dust, dirt, or residue with a lint-free cloth.
  2. Old Label Removal (Optional): If the bottle has a label, remove it. Soak the bottle in warm water to loosen the adhesive. Gently peel off the label, using a plastic scraper for any stubborn residue. Wipe the surface clean for a smooth application area.
  3. Placement: Carefully position your label on the bottle, ensuring it's centred and straight. Use the bottle seam as a visual guide for even placement.
  4. Squeegee: Use a squeegee tool (or a credit card wrapped in a clean cloth) to gently smooth out any air bubbles. Start from the centre and work outwards, applying even pressure for complete adhesion.

Pro Tip: Apply labels at room temperature for optimal results. Avoid applying them in cold or humid environments, as this can affect the adhesive's strength.

By following these simple steps, you can transform your bottles into professional-looking masterpieces with labels that stay put, ensuring your creation looks its best for years to come.

Label Your Legacy with Custom Wine Labels

Custom wine labels do more than decorate; they enhance your wine. Whether you're a dedicated vintner showcasing a new wine or crafting a memorable gift, a personalised label adds a unique touch, making each bottle reflect your brand or celebrate an occasion.

Avery offers various materials, simple design software, and printing options for both home and professional use, allowing anyone to realise their vision.

Visit Avery's website for our wine label options, or start designing your custom labels online to make your bottles stand out as unforgettable treasures or conversation starters.

Creating these labels has never been easier!

FAQs About How to Make Custom Wine Labels

Most standard wine bottles are 750ml, and the wine bottle label size that works well with them is around 89 mm x 102 mm or 102 mm x 102 mm. Avery offers a variety of sizes to suit different bottle shapes and design preferences.

To be a good event planner, you need to be organised, detail-oriented, and adaptable. Strong communication and negotiation skills are also essential. Always have a backup plan and be prepared to solve problems quickly and efficiently.

Some wine labels are made from waterproof film to resist moisture and condensation, ensuring they last longer. It's smart to choose waterproof labels for bottles that will be chilled or stored in humid places.

Avery's Design & Print software provides beautiful pre-designed templates you can easily customise. Avery also allows you to create your label from scratch by uploading your own photos and artwork.