Over the next 90 days, keep an eye out for regular chances for you to win exciting prizes or receive special savings—all in honour of our milestone birthday!

Stay tuned and join the fun—Avery’s 90th is all about YOU!

Before the invention of self-adhesive stickers, most food and product labels relied on water-activated adhesive gums to stick. This laborious process involved handwritten tags, which were often unreliable, messy and inefficient.

In 1935 Stan Avery invented the first self-adhesive label, revolutionising labelling forever. This innovation transformed how businesses marketed their products and enabled companies to streamline their organisation, branding and marketing efforts.

Since then, Avery has expanded its product range, developed cutting-edge printing technologies, and embraced digital innovation to ensure that customers have the best solutions at their fingertips.

Thanks for sticking with Avery — here’s to another 90 years!
 

As part of our 90th birthday celebrations, let’s have fun with some trivia.
3 simple questions each week to teach you about our business, our heritage, and our journey.
Remember to check back in each Friday to see if you got the answer right.

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Week 1: Avery's Products Creation (1930 -1940)

What type of sticker did Avery invent?
a. Self-Adhesive labels

How many people worked at Avery when it was first founded?
c. 19

What year was Avery Adhesives founded?
c. 1935

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Week 2: Stan's Life: (1920 - 1940)

How old was Stan Avery when he founded Avery Adhesives?
b. 28

What was one of Stan Avery’s early business ventures before Avery Products?
d. Selling smoked Tahitian bananas

Where did Stan Avery go to college?
a. Pomona College

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Week 3 Avery Products: (1935 - 1940)

In which U.S. city was Avery Products founded?
d. Loss Angeles, California

Which type of adhesive was used for paper labels before the self-adhesive labels were created?
a. Gum Paste

How much was Stan Avery's loan when he founded Avery Products?
b. $100

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Week 4 Avery Products: (1935 - 1940)

What was Avery Products Originally called when the company was founded?
b. Kum Kleen Products

What year did Avery open the first UK manufacturing operation?
c. 1964

When was Avery Adhesive Products renamed Avery Products Corporation?
d. 1964

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Week 5 Stan Avery’s Life: 1960 - 1990

Which foundation did Stan Avery and his wife, Dorothy, establish in 1960?
c. The Durfee Foundation

Stan Avery was a member of the board of trustees for which university?
a. California Institute of Technology (Caltech)

When did Stan Avery retire as CEO of Avery Products?
d. 1977

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Week 6 Avery Products: 1965 - 1980

1. In 1967, Avery Products obtained a listing in which major stock exchange?
b. New York Stock Exchange

2. In what year was Avery Products recognised in the Fortune 500 list (Hint: Fortune 500 list of the 500 largest U.S. industrial corporations by revenue)?
d. 1974

3. Where did Avery construct an entirely solvent-free plant in 1975?
b. Peachtree City, Georgia

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Week 7 Avery Products: 1965 - 1980

1. Which label company was here in Castle Hill before Avery Products?
d. Unistat

2.  When was Avery renamed as Avery International?
b. 1976

3. Which decade did Avery Products expand to Australia?
d. 1960s

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Week 8 Avery Products: 1965 - 1980

1. When did Avery Products release its first label creator software?
c. 1990

2. What celebration did Avery Products celebrate in the year of 1985?
b. The Company's 50th Anniversary

3. When did Avery acquire M.Myers and Son in the UK?
d. 1985

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Week 9 Avery Products Expansion

1. When did Dennison Manufacturing and Avery Products merge to become Avery Dennison?
a. 1990

2. When did Avery start producing in Canada?
a. 1990s

3. Which German business did Avery form a joint venture with in 1999?
a. Zweckform Buro-Produkte

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Week 10 Avery Products

1. In 1999, Günter Dreyer discovered the first-known labels dating back to 3200 B.C.E. Ancient Egypt. What type of labels were they?
a. Bone and Ivory Tags

2. When was National Sticker Day first celebrated?
a. 2016

3. What was the highest selling promotion in 2024?
a. Black Friday

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Week 11 Avery Products' Items

1. Which Australian Courier is primarily used for deliveries?
b. Australian Post StarTrak

2. When was Avery sold to CCL Industries?
a. 2013

3. What percentage of products in our warehouse are manufactured goods?
d. 85%

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Week 12 Avery People

1. Who is the current President of Avery Products Corporation?
c. Mark Cooper

2. Roughly how many people work at Avery Products AU as of 2025?
c. 60-70

3. Who has worked at Avery Products AU the longest?
a. Todd B

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Week 13 Avery Products Services

1. Which Label Software Program does Avery Products use to help customers customise their labels?
b. Design & Print

2. What is generally the most produced SKU shape in WePrint?
c. Rectangle

3. How many combinations can customers choose from in Pick & Mix?
c. 3560