How to get the most out of your businesses custom labels and stickers
For most businesses, packages are often just a necessary way to protect and carry your products. However, custom labels and stickers can be a great tool to help you business stand out and create a memorable packaging experience for your customers.
It doesn’t matter if you promote your business in-store, online or at market stalls, the presentation of your products can tell people a lot about the way you do business.
Here are a few tips to help you get the most out of your custom labels and stickers.
Make your custom labels and stickers stand out
Custom labels and stickers are a great way to make your products instantly recognizable and stand out from your competitors. In fact, a recent survey revealed that over 68% of shoppers notice custom stickers because they stand out on business packaging.
That being said, if your products are on display in-store or on a shop shelf, your custom labels and stickers have to work harder to stand out and invite people in to take a closer look. It’s worth including text on your custom labels and stickers that outlines the main benefit of your product and draws shoppers in. Shoppers are more likely to pass your products by if they don’t provide the right information.
Consider each custom label’s job
When designing custom labels and stickers, it’s important to consider your user journey and where people might be coming into contact with your brand.
For instance, let’s say a customer starts following your business on social media and eventually makes a purchase. The first contact they’ll have with your brand packaging is when they receive their parcel in the post. This provides an opportunity to personally thank your customer through a custom post card or sticker.
On the other hand, if you have a stall at a trade show you’ll be competing for attention with lots of other businesses. Therefore, it’s important to do what you can to help your business stand out. You can do this through attractive custom labels and stickers that catch people’s eye.
Be sure to feature your company logo prominently and include a business card with any products you sell. It’s also a nice touch to include a handwritten custom postcard.
How do you want people to feel?
It’s also important that your custom labels and stickers communicate your brand values and what you stand for as a business. For instance, if you have a sustainable slow fashion brand, you might want to choose custom labels and stickers made from eco-friendly materials. Kraft brown material is a popular choice for brands that are environmentally conscious.
Think about how you want your customers to feel when they experience your products. If your product is high-end and luxury, then this should come through in the design of your custom labels and stickers. It’s a good idea to imagine as though people are receiving your product for the first time as a gift or present.
Take your brand colour palette into account
We’ve spoken a lot in other blog posts about the importance of consistency across all your brand materials; both online and offline. When designing your custom labels and stickers, refer to your brand style guide for inspiration. What colours do you normally use in your branding? Stick with those for your custom labels and stickers.
By sticking to certain colours and fonts you’ll keep things consistent and make your products instantly recognizable with return customers.
What do you want your labels to communicate?
Before you design your custom labels and stickers, it’s worth sitting down and sketching out what information you need to communicate. For instance, you may want to include the product name, your brand name, special ingredients or the origins of your product.
Think about the emotions you want to convey on your custom labels and stickers too. For instance, do you want your stickers to convey a feeling of happiness and joy? If that’s what your brand is all about, then be sure that that feeling comes through in the design.
It’s also worth creating a few different variations of your custom labels and stickers. Show them to your target market and ask for feedback on the design before you hit the print order button. Make sure your custom labels and stickers resonate with your ideal shoppers.
Design custom labels and stickers as good as your products
By taking the time to artfully create custom labels and stickers for your brand packaging, customers will automatically see your products as being more valuable and special. Well-designed custom labels and stickers can transform your business and products. They show customers that you pay attention to the little details.
Pro Tip: Next time you go grocery shopping, scan the shelves and see which custom labels stand out to you. What is it about them that catches your eye? Are there any common characteristics? See how you can apply these techniques to your own custom labels and stickers.
Ready to design custom labels and stickers for your business?
At Avery, we offer a variety of different custom labels, stickers and business card printing at an affordable price. Design your own custom labels and business cards with our easy to use design software, WePrint.
With Avery’s free and easy to use design and print software, you can take your custom labels and stickers to the next level from the comfort of your own home.
We offer a range of customisable, premium labels, stickers and other products to make your products pop.
Designing with Avery is easy. Simply edit one of our templates, or design and upload your own. With a range of different sizes, shapes and materials to choose from, you’ll be able to create the perfect custom labels and stickers to entice more shoppers for your business!
Once you’re done designing, simply place your order and let us do the rest. To find out more about our event branding products, you can explore our range here.