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Five Quick Tips to Help Your Products Sell

Take your specialty products to market with unique, custom labels that capture the customers’ attention. From farmers markets and handcrafted fairs, to online sites and retail stores, here are five labeling tips to get your products moving.

1. Show Off Your Brand Personality

What’s your brand personality? Whether it’s friendly and outgoing, or quirky and interesting, convey your business identity and relate to customers using product labels. Find the right label shape to complement your products. Customise with your product name and company logo. The colors you use and even your font choice can appeal to your target customers and help them connect with your brand.

Pasta and Sauce Product Labels
Flower Product Labels
Further Spa Product Labels

2. Call Out Your Uniqueness

You’re not introducing the world to the same old, same old. You’re offering something refreshingly different— and you should let everyone know all about it! Give the competition a run for their money by calling attention to special features and benefits that make your product superior. Let your labels do the talking, right on the packaging.

Seedbomb Product Labels
Seedbomb Product Label
Morning Glory Product Labels

3. Communicate Key Information

Customers want to know what goes into your product. Display required Food Standards information, ingredients, and other factors that can influence purchase right on your label. Clearly state features such as whether your product is organic, gluten-free or locally made, and make sure all information is easy to read and understand.

Product Label Ingredients List
Product Label Ingredients
Honey Product Labels

4. Be Visible in Any Direction

When you hold your product in your hand, it’s easy to view it from all angles. But what if it’s sitting on a shelf? Or stacked on a table? Or even placed in a bin? Give your products every opportunity to be noticed from any direction. Use easy-to-read labels on the front, sides and top, and your products will be able to attract customers from any angle.

Product Labels
Product Labels

5. Use Quality Materials, Inside and Out

To convey quality, start with quality. Showcase the essence of your brand with high-quality labels made of premium materials such as Kraft Brown, Matte White, Glossy White and Clear Film. 

Kraft Brown Product Label Spa Product Label Glossy White
Spa Product Labels Matte White
Spa Product Labels Clear Film

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